**The World TCM Heritage Odyssey Held in Beijing

The evening of February 4, 2026, witnessed the successful conclusion of "The World TCM Heritage Odyssey," an event co-hosted by Phoenix Satellite TV and Dong-E-E-Jiao at the Phoenix Center in Beijing.** This gathering, which coincided with the onset of spring, aimed to highlight the latest advancements in the international promotion, academic exchange, and modernization of Traditional Chinese Medicine (TCM). Through a blend of cultural tributes, interdisciplinary dialogues, and the integration of technology and art, the event sought to connect the ancient wisdom of TCM with contemporary global health challenges. The immersive environment of the Phoenix Center served as a backdrop for these discussions, emphasizing the importance of both heritage and innovation in TCM's global narrative. During the event, Xu Wei, the Chairman and CEO of Phoenix Satellite TV, articulated the significance of TCM's global dissemination as a means of fostering cross-cultural understanding. He underscored the necessity of utilizing modern communication methods while honoring cultural differences. His organization plans to continue its efforts in documenting and promoting the international reach of TCM. Cheng Jie, Chairman of Dong-E-E-Jiao, expressed the belief that TCM culture is a shared heritage of humanity. He highlighted the company's commitment to harmonizing cultural dissemination with industrial growth, aiming for a deep integration of technology, culture, and branding to enhance global health initiatives. A notable segment of the ceremony was dedicated to honoring five individuals who have significantly contributed to the international spread and interdisciplinary integration of TCM. Among the honorees was Ehsan Doostmohammadi from Iran, recognized for his pioneering Persian translation of the "Huangdi Neijing: Suwen." Other recipients included Malaysian practitioner Neoh Karen, who has advanced TCM's modernization through innovative communication, and Lee Tsung-En Andy from Silicon Valley, acknowledged for his integration of TCM with artificial intelligence and big data. The event also marked the launch of the second season of "The Healing Path," a program by Phoenix Satellite TV that will document TCM's development and application across various countries and cultural contexts. Additionally, the Phoenix Center introduced a global TCM cultural interactive experience area, designed to enhance public understanding of TCM through exhibitions and interactive displays. As the ceremony drew to a close, the theme song "The Healing Path," created with the involvement of artificial intelligence, resonated throughout the venue, symbolizing the event's focus on the future of TCM in a rapidly evolving global health landscape. The organizers emphasized that this gathering was not merely a showcase of TCM culture but also a forward-looking initiative aimed at exploring new possibilities for traditional medicine in the context of modern technology and global health challenges.

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