**Proud Group and Partners Continue "Go Zero Waste, Save Our Ocean Project 2026" in Conjunction with Earth Week 2026, Reinforcing Sustainable Business Vision

In celebration of Earth Week 2026, Proud Group, along with its affiliated companies, has announced the ongoing efforts of its sustainability initiative, "Go Zero Waste, Save Our Ocean Project 2026," emphasizing its dedication to responsible business practices and marine conservation.** On April 28, 2026, in Phuket, Thailand, Proud Group, together with Andamanda Phuket, InterContinental Phuket Resort by IHG, and Reefuel, reaffirmed their commitment to environmental awareness through the continuation of their flagship project. This initiative aligns with the global observance of Earth Week, a time dedicated to promoting ecological consciousness and sustainable practices. The project is rooted in a vision of sustainable tourism, aiming to balance long-term business growth with the preservation of natural resources. Proud Group seeks to establish a benchmark for quality tourism that is mindful of the planet, integrating Environmental, Social, and Governance (ESG) principles into its operations. A notable event within the project occurred on April 25, 2026, when ten sea turtles were released back into their natural habitat. This event took place at the Wedding Pavilion of the InterContinental Phuket Resort and was accompanied by a donation of THB 200,000 to the Mai Khao Marine Turtle Foundation. The funds were generated through sales of eco-friendly merchandise and drinking water, with the release made possible through collaboration with the Department of Marine and Coastal Resources. Since its launch in 2022, the "Go Zero Waste, Save Our Ocean Project" has expanded its reach and impact. In 2024, the project successfully facilitated the release of five sea turtles, contributing to the recovery of marine ecosystems in the region. Additionally, the initiative promotes plastic reduction through its Reusable Cup campaign, with proceeds directed towards long-term conservation efforts. Proud Group has also implemented various sustainability programs, including the elimination of single-use plastics, integrated water management technologies, and continuous beach care initiatives. These efforts reflect a comprehensive approach to environmental stewardship and community engagement, showcasing the group's commitment to marine life conservation and responsible tourism. Through the "Go Zero Waste, Save Our Ocean Project 2026," Proud Group and its partners aim to foster a shared vision of sustainable development. They encourage individuals and communities, both locally and globally, to adopt meaningful changes in their daily lives, contributing to a positive and lasting impact on the planet.

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