CPF NH Foods Begins Production Phase, Launches ‘CP Nippon’ Brand in Premium Processed Pork Partnership

On May 14, 2026, in Bangkok, Thailand, Charoen Pokphand Foods Public Company Limited (CPF) and NH Foods Ltd. announced the commencement of production at their joint venture, CPF NH Foods Co., Ltd. This milestone coincides with the introduction of a new premium brand, CP Nippon, at their state-of-the-art manufacturing facility located in Chachoengsao, Thailand. The initiation of operations follows the establishment of the joint venture in late 2025, which merges CPF's comprehensive supply chain and regional distribution capabilities with NH Foods' expertise in advanced food processing and product development. The facility is now positioned as a central hub for producing a new line of high-quality processed meat products, aimed at both domestic consumers and export markets, including Japan, Hong Kong, Singapore, and other significant destinations across Asia. The Chief Executive Officer of CPF highlighted the significance of this production start and the launch of the CP Nippon brand as a pivotal moment in their collaboration with NH Foods. This partnership is expected to enhance the value of Thailand's pork industry and bolster its status as a key exporter in the region. The manufacturing facility is equipped with advanced production systems and adheres to rigorous quality assurance protocols that meet international standards, underscoring the commitment of both companies to food safety, traceability, and sustainability. By capitalizing on CPF's sourcing of high-quality raw materials and NH Foods' precision in manufacturing, the joint venture aims to establish new standards in the processed meat sector. The President and Chief Executive Officer of NH Foods remarked on the importance of this production launch, emphasizing the integration of their technological strengths and product innovation with CPF's operational excellence. This collaboration seeks to blend the rich culinary traditions of Japan and Thailand, offering refined and high-quality food experiences to consumers throughout Asia. The product offerings under the CP Nippon brand are designed to reflect NH Foods' Japanese culinary heritage, characterized by the craftsmanship of ryōrinin, while also benefiting from CPF's robust sourcing and production capabilities. In addition to product innovation, CPF NH Foods is dedicated to sustainable manufacturing practices, focusing on efficient resource use and environmentally responsible operations, in alignment with CPF's vision of being the "Kitchen of the World" and the long-term sustainability objectives of both companies.

---